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Cheungvogl Architects 63220 Denim Store Gangnam-Gu Seoul South Korea

63220 Concept Store and Brand Concept, Gangnam-gu, Seoul, South Korea
Year: 2014-2015
Main Use: Retail
Site Area: 215
Bldg. Area: 215
GFA: 215
Storeys: 1


The design and brand concept for 63220 Denim goes beyond the way things look, but focusing on the way things work.

The design transforms the existing warehouse into a concept store - placing the elongated linear storage as a key element for product display which underpins the brandís DNA. The store is built upon the concept of functionality and simplicity. The design thinking and approach strengthens the brandís heritage as well as its contemporary state of aesthetics and execution.




Cheungvogl Architects 63220 Denim Store Gangnam-Gu Seoul South Korea

 

  Cheungvogl Architects 63220 Denim Store Gangnam-Gu Seoul South Korea

The brandís identity is expressed in the storefront with an inconspicuous and humble frosted glazing enclosing the opening, which provides a surprising contrast between the subtle approaches to the high volume warehouse showroom.





Cheungvogl Architects 63220 Denim Store Gangnam-Gu Seoul South Korea

Branding Concept Image, 63220, Japan

 

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