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Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

Selfie Room, Au Pont Rouge, Saint Petersburg, Russia
Year: 2013-2016
Main Use: Retail, Exhibition
Site Area: 2,115 sqm
Bldg. Area: 2,115 sqm
GFA: 450 sqm (Spa and Treatment), 15,864 sqm (total)
Storeys: 1 (Spa and Treatment), 8 (total)

Architizer A+ Awards 2017, Popular Choice Award Finalist, Architecture+Technology: Au Pont Rouge, Saint Petersburg, Russia

Architizer A+ Awards 2017, Jury Award Finalist, Architecture+Technology: Au Pont Rouge, Saint Petersburg, Russia

WAN Award 2016, Adaptive Reuse, Shortlist: Au Pont Rouge, Saint Petersburg, Russia

Surface Design Awards 2017 Finalist: Au Pont Rouge, Saint Petersburg, Russia  

Cheungvogl has created an open exhibition retail space around a robotic system within the restoration of the 110 year old iconic department store, Au Pont Rouge in Saint Petersburg, Russia. The recently completed addition of a spa and treatment concept extends the social hub experience of Au Pont Rouge.

Read more about Au Pont Rouge here.

 

Inside the spa and treatment areas, one room is dedicated to self-reflection and the art of selfies. The “Selfie Room”, a testing and sample room, creates a stage for visitors to feel like performers, models and directors of the self-image at the same time.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

The space features a long mirror wall, reflecting in the background is a curved mesh that filters indirect lighting. The light is designed to illuminate the faces perfectly without shadows. Upon entry, visitor experiences a light tunnel with continuous reflections. Animating the self-reflection within the abstract context, one is driven and inspired to act, document and ultimately share the moment. The space merges the online and offline experience of visitors and brands. By sharing the self-image through social media, visitors create 15-minute fame for themselves and advertisement space for the brand within their social networks. In the shared posts, the brand itself is only apparent in the Geotag.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

The ‘Selfie Room’ is a physical social media advertising space and a creative playground for self-reflection.

 

 

 

 



The Selfie Room in the social media.

 

 

 

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

Treatment area.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

The salon. 

 

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

The spa and treatment areas continue the simple materiality of the Au Pont Rouge Galleries, utilizing translucent glass, white resin and metal meshed ceiling. Translucent fixed and sliding panels are used to define openness and privacy between the scenic city views overlooking Moika River and the centre of the restored historical structure.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

Between the city life and the variety of offers and activities in Au Pont Rouge, the spa becomes a retreat from the fast pace - a slow space in between. Inside the tranquillity, the changing daylight becomes the only indicator of time.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

To engage with the public and customers, the treatment facilities are designed to house a variety of events, such as screenings, workshops, presentations and talks.

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

The flexible and multi-functional Multi-space invites the public to engage in unexpected programs and events such as workshops, fashion shows, screenings, lectures, exhibitions and art performances, transforming Au Pont Rouge from a niche retail environment into an interactive social and cultural destination beyond its historical meaning to Saint Petersburg.  

 

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

Cheungvogl Architects Hong Kong Au Pont Rouge Saint Petersburg Russia

 

 

 

 

Architect: Cheungvogl Architects
Local Coordination: Lifschutz Davidson Sandilands, Au Pont Rouge
General Contractor, Structure: Mace, Gint-M
Building Services: Hankitek
Lighting: Erco, Artemide

 

Copyright © Cheungvogl Ltd. All rights reserved.

 

Contact: info@cheungvogl.com