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Cheungvogl Architects MBL Lane Crawford IFS Chengdu China Cheungvogl Architects MBL Lane Crawford IFS Chengdu China

MBL Concept / MBL, Lane Crawford, IFS, Chengdu, China
Year: 2014

Cheungvogl designed the MBL lounge at Lane Crawford, IFS, Chengdu, China as precedence to establish the brand image and prestige mainly through its operation and interaction and collaboration with other brands and events in the fashion industries.

The branding and design concept focuses primarily on re-structuring the operations and sequences of events to create a balanced customer experience between time efficiency and indulgence. Clarity becomes the key-point, both in the neutral design language and the communication of products and services to create the experience of convenience, resulting in simple spaces of pure aesthetics. As different steps of services and treatments run parallel, the operations are precisely considered and timed to avoid overlapped intersections and let the customers experience a smooth and seamless tailored schedule of treatments, feeling the personal care spend on his/her well-being.  

The brandís approach of applying products and techniques from Europe, the United States, Japan, Hong Kong and Taiwan is subtly communicated in the brandís menu and personal consultancies to support the personalized treatment with the deep knowledge and understanding of the company trained and educated ground staff.  



Cheungvogl Architects MBL Lane Crawford IFS Chengdu China Cheungvogl Architects MBL Lane Crawford IFS Chengdu China Cheungvogl Architects MBL Lane Crawford IFS Chengdu China

Cheungvogl Architects MBL Lane Crawford IFS Chengdu China Cheungvogl Architects MBL Lane Crawford IFS Chengdu China Cheungvogl Architects MBL Lane Crawford IFS Chengdu China

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