Poetic Pragmatism

Cheungvogl is an architecture and design studio founded by Judy Cheung and Christoph Vogl in 2008. The creative team is based in Hong Kong with site offices in China and Germany. Within their work, Cheungvogl has manifested the philosophy of "Poetic Pragmatism", aspiring to touch human hearts with poetic senses.

Cheungvogl works in multiple fields of design, ranging from urban scale and architecture through to details of interiors, retail and brand strategy for cultural, commercial and private clients. The studio is currently working on projects in Hong Kong, China, South Korea, Japan, United Kingdom, Germany, Italy, Russia and the United States.

Cheungvogl consistently explores connections between art, science and philosophies. Their simultaneous analysis of sensual and rational thinking is pertinent in creating values and qualities to architecture. While their thinking is focused and directed on achieving highly rational, productive and efficient results, their works speak of a specific kind of subtle sensitivity that touches and connects people emotionally. Their engagement with ‘time’ as an integral part of the design palette forms new interpretations and experiences within the context of space. Quality of time is measured by contentment. The seemingly effortless choreography between time, architecture, art and culture is their passion and commitment.  

Prior to founding Cheungvogl, Judy Cheung and Christoph Vogl worked with Lord Norman Foster in London on conceptualization and realization of major projects in the United Kingdom, the Middle East, New York, Australia and North Africa.  

Collectively, they designed and realized more than 100 international projects varying in scales. Selected projects include: Wembley Stadium in London, UK; AIHQ Queen Anne’s Gate in London, UK; Sama Dubai Towers in Melbourne, Australia and in Casablanca, Morocco; Queen Alia International Airport in Amman, Jordan; Madison Avenue Tower in New York City, USA, Centralized Science Laboratories in Hong Kong, China and University of Student Housing in Pennsylvania, USA.

Judy Cheung is an Adjunct Associate Professor of Architecture and Design at the Hong Kong University space and Middlesex University, London, United Kingdom.



Design Process

Our team shares the same fascination in ordinary things or situations. We continue to question, research and analyse the notion of needs versus fashionable trends. Our research methodologies differ depending on the social, cultural, historical, economical and functional contexts. We begin to explore, articulate and respond to every questionable condition of life by thinking deeper into traditional heritage and modern technologies.

The making of architecture is more than searching for an aesthetic form. From conception to realization, the design process transforms rational and emotional thinking into sensible build products. The rationalization of the process is a rigorous analysis of needs, breaking down the elements into parts and subsequently finding a holistic solution. It is a complex study of how architecture could be used to enhance our cultural dynamics, how new insertions could embrace changing social needs, and how new inventions could create a more sustainable future.

Design is an attitude that exists in every aspect of our lives. Through the making of architecture, we amalgamate science into art; art into architecture; architecture into the poetics of space.  The amalgamation between theory, exploration and practice offers us a versatile structure for endless possibilities.



Poetic Pragmatism - Conversations and Writings

Read more here,



20 Designers and brands that define our tomorrow, FRAME Magazine 20th Anniversary Edition

Super-Typologies - In conversation with Evan Jehl for Frame, Judy Cheung and Christoph Vogl, founding partners of Cheungvogl, describe how their work overcomes traditional categorizations by re-interpreting definitions and typologies to create contemporary socially relevant architecture. 

Read the full interview here. 




Frame Awards 2018, Jury Prize, Best Multi-Brand Store of the Year, Au Pont Rouge, Saint Petersburg, Russia

Frame Awards 2018, Innovation Award, Nominee: Cheungvogl, Au Pont Rouge, Saint Petersburg, Russia

Frame Awards 2018, Multi-Brand Store of the Year, Nominee: Cheungvogl, Au Pont Rouge, Saint Petersburg, Russia

Yeoui-Naru Ferry Terminal, Seoul, South Korea, International Competition, 1st Prize, 2017

20 designers and brands that define our tomorrow, Frame Magazine, 116, 20th Anniversary Edition, Frame Publishers, Netherlands, May/June 2017

HKMVC Most Valuable Companies Award Hong Kong 2018 presented by Mediazone Group

The Design Prize, 2017, Distribution: Shop Design and Retail, Packaging - Finalist: Aesop Stores Worldwide
Presented at the Milan Design Week, the first edition of the annual award The Design Prize, initiated by Designboom and Abitare Magazine, is a selection of winners in 10 categories by the international jury from a longlist of over 750 nominations by 150 highly acclaimed professionals from the creative industries.

Architizer A+Awards 2017, Popular Choice Award Finalist, Architecture+Technology: Au Pont Rouge, Saint Petersburg, Russia

Architizer A+Awards 2017, Jury Award Finalist, Architecture+Technology: Au Pont Rouge, Saint Petersburg, Russia

Surface Design Awards 2017 Finalist: Au Pont Rouge, Saint Petersburg, Russia

WAN Award 2016, Adaptive Reuse, Shortlist: Au Pont Rouge, Saint Petersburg, Russia

Busan Mulmangol Bunker Regeneration, International Competition, Second Prize, Busan, South Korea, 2016

HKMVC Most Valuable Award Hong Kong 2015 for corporate social responsibility, innovation  and contribution to Hong Kong presented by Mediazone Group

Surface Design Awards 2014 Finalist: Aesop, Selfridges, London, UK

Dezeen Top 10 Aesop store designs: Cheungvogl, Aesop I.T Hysan One, Hong Kong claims top spot in this exclusive selection to mark the opening of the 100th boutique of the brand in 2014.

A' Design Gold Award 2013 - 2014, Interior Space and Exhibition Design: Aesop I.T Installation, Hong Kong

A' Design Silver Award 2013 - 2014, Architecture, Building and Structure Design: Shinjuku Gardens Car Park and Gallery, Tokyo, Japan

German Design Award 2013, Rat für Formgebung, The German Design Councils Premier Prize Nomination: Aesop I.T Installation, Hong Kong

Design for Asia DFA Awards 2012 Merit Award:  Aesop, Lane Crawford, Canton Road, Hong Kong

Frame Magazine, 2012, Top 3 Most Popular Installations: Aesop I.T Installation, Hong Kong

Asia Tatler, 2012, Top 5 Pop-up Retail Spaces International: Aesop I.T Installation, Hong Kong
"Located in the exhibition space at I.T Hysan One and visible from the busy streets of Causeway Bay, the store was an ethereal, otherworldly suspension of space. " Jacqueline Tsang, Hong Kong Tatler

Condé Nast Traveller Innovation & Design Awards 2011, Category: Infrastructure
The panel, comprised of experts from the arts, science, technology and media who created shortlists of the very best selection of innovation and design ideas from around the world selected Shinjuku Gardens, Tokyo, Japan by Cheungvogl alongside projects and designs by Kazuyo Sejima, Issey Miyakei, Herzog & de Meuron, Álvaro Siza, David Chipperfield, Norman Foster, David Adjaye, Karim Rashid, Jean Nouvel, Bernard Tschumi and Ai Weiwei.

KAT-Ohno, Tokyo, Japan, Invited Competition, 2010, First Prize




Seoul Architecture Festival, Blurred Boundaries, Han River Architecture Exhibition, Mapo Cultural Storage Base Tank 1, Seoul, South Korea, 2017

Yeoui-Naru Ferry Terminal International Competition Exhibition, City Hall, Seoul, South Korea, 2017

A' Design Award Exhibition, Bologna Design Week, Italy, 2016

Busan International Architectural Culture Festival, Busan Mulmangol Bunker Re
generation, Busan, South Korea, 2016

Festival of Architecture and Design, Mumbai, India, 2016

A' Design Award Exhibition, Cube Design Museum, Museumplein, Kerkerade, Netherlands, 2016

A' Winners' Exhibition at MOOD, Chiesa di San Fransesco, Como, Italy, 2016

A' Design Award Exhibition, Shenzhen International Industrial Design Fair, Shenzhen, China, 2015

Design Commune at PMQ, Hong Kong, October 2015

A' Platinum Exhibition, World Design Hub, Dublin Castle, Dublin, Ireland, 2015

Design Commune at the International Design Furniture Fair IDFFHK, Hong Kong, 2015

A' Design Award Exhibition, 2014, Broletto di Como, Italy, 2014

TDW Exhibition, Tokyo Designers Week 2012, Tokyo, Japan: Shinjuku Gardens, Shinjuku, Tokyo, Japan, 2012

Design for Asia DFA Awards,  HKTDC Inno Design Tech (IDT) Expo, Hong Kong, 2012

'Picturing "Home-for-All"' Exhibition, compiled by Toyo Ito, Riken Yamamoto, Hiroshi Naito, Kengo Kuma, Kazuyo Sejima, Toyo Ito Museum of Architecture, Imabari, Japan, 2011



Selected Publications - Books

Yeoui-Naru Ferry Terminal Design Works, Public Development Center, Seoul Metropolitan Government, South Korea, 2017

Han River Architecture, Seoul Metropolitan Government, South Korea, 2017

Conceptual Idea, Volume 1 and 2, DAMDI Publishing Co., South Korea, 2017

Advanced Architecture 6 - Museums and Cultural Facilities, DAMDI Publishing Co., South Korea, 2017

Advanced Architecture 4 - Education, DAMDI Publishing Co., South Korea, 2017

The Bunker, Busan Mulmangol Bunker Regeneration, BICF/Kyungdong, Busan, South Korea, 2016

SMMS - Housing Atlas, DAMDI Publishing Co., South Korea, 2015

Green City Spaces - Urban Landscape Architecture, Chris van Uffelen, Braun Publishing, Switzerland, 2013

Space Plus +, Sandu Publishing, Hong Kong, 2013

Process, DAMDI Publishing Co., South Korea, 2013

DIDI - Design Idea Dictionary, DAMDI Publishing Co., South Korea, 2012

On Show - Temporary Design for Fairs, Special Events and Art Exhibitions, Sandu Publishing, Hong Kong, 2012

Our “Home-for-All” compiled by Toyo Ito, Riken Yamamoto, Kengo Kuma and Kazuyo Sejima, Tokyo, Japan, 2012

Visions of the Future, Architecture for the 21st Century, PageOne Group, Hong Kong, 2011

REMODELLING, Case Study of Remodelling, Damdi Architecture Publishing, South Korea, 2011

Façade Greenery, Chris van Uffelen, Jiangsu People's Publishing House, 2011

Façade Greenery, Chris van Uffelen, Braun Publishing, Switzerland, 2011

Plus DESIGN, Beautiful Design for Living, selected by Miquel Abellan, Monsa, Spain, 2011

Automobile Architecture, Chris van Uffelen, Braun Publishing, Switzerland, 2011

My Green City, Back to Nature with Attitude and Style, Published by Gestalten, Berlin, Germany, 2011

New Commercial Architecture, Sendpoints Publishing, China, 2011

Evolving Design, Collection of the Best Evolving Architecture, Volume 1, CA Press, South Korea, 2010

Portfolio, Special Issue 8, Damdi Architecture Publishing, South Korea, 2010

architecturemangadiary, cheungvogl, edited by Akiko Watanabe, Hong Kong / Japan, 2010



Selected Publications - Print media

DETAIL, Inside 02/2017, Detail Business Information GmbH, Muenchen, Germany,  2017

a&c, Architecture & Design Competition, 126, A&C Publishing Co Ltd, Seoul, South Korea, 2017

AW, 267, Architectural World Co Ltd, Seoul, South Korea, 2017

Frame, 116, 20th Anniversary Edition - 20 Designers and brands that define our tomorrow, Frame Publishers, Netherlands, May/June 2017

architektur Fachmagazin, 02.2017, Material & Fassade, Laser Verlag GmbH, Austria, 2017

Frame, 115, Retail Revolution – How to get physical in a digital age, Frame Publishers, Netherlands, March/April 2017

Azure Magazine, Nov/Dec 2016,  Azure Publishing Inc., Toronto, Canada, 2016

lak, Landscape Architecture Korea, Environment and Landscaping, 341, September 2016, Park Myung Kwon Publishing, Seoul, South Korea, 2016

a&c, Architecture & Design Competition, 121, A&C Publishing Co Ltd, Seoul, South Korea, 2016

Professional Lighting Design, No. 96, Verlag fuer Innovationen in der Architektur, Guetersloh, Germany, 2015

INTERIORS, 326, Design in China, GA-IN Design Group Korea, South Korea, 2013

bob, 109, bob Collection: Installation, A&C Publishing Co Ltd, South Korea, 2013

Pasajes Architectura, 127, Publicidad Pasajes, Spain, 2013

SPA-DE, 19, Space and Design, Fareast Design Editors Inc., Tokyo, Japan, 2013

l'ARCA International, Monografico N. 3, SAM MDO Publications, Monte Carlo, 2013

FRAME, 86, The End of Trends, Frame Publishers, Netherlands, 2012

Tatler Homes Philippines, 3, May 2012, Edipresse Media Asia Limited, Philippines, 2012

Hinge, 200, Danny Chung, Hinge, Hong Kong, 2012

Maru, 119, CA Press, South Korea, 2012

Vision, 114, Jan & Feb 2012, Vision, China, 2012

Surface China, 37, January 2012, Surface Worldwide Inc, China, 2012

CityMagazine, 423, December 2011, Modern Media Co., Ltd., Hong Kong, 2011

IA&B, 24, April 2011, Focus: Elemental Landscapes, Jasubhai Media, India, 2011

MARK, 31, Another Architecture, Frame Publishers, Netherlands, 2011

MH, 392, 02 11, IES Group Limited, Hong Kong, 2011

Frame, 78, Vibrant Visions, Frame Publishers, Netherlands, 2011

noblehouse, architecture and design, 20, KO Byeong-woo, noblehouse media, South Korea, 2011

Monitor, 62, January 2011, Monitor Unlimited Magazine, Russia

Domus, 29, (02) 2011, Domus Russia, Russia, 2011

Casa&Mas, Martes 21 de diciembre de 2010, Año 3, No. 139, Spanish, Grupo Milenio, Mexico, 2010

Hinge, 183, December 2010, Danny Chung, Hinge, Hong Kong, 2010

Interior Design, 128, Deco, Taiwan, 2010

noblehouse, architecture and design, 18, KO Byeong-woo, noblehouse media, South Korea, 2010

IA&B, 23, May 2010, IJasubhai Media, India, 2010

C3, 309, Function & Form, C3 Publishing Co, South Korea, 2010

Concept, 133, CA Press, South Korea, 2010

FRAME, 72, The Sensual World, Frame Publishers, Netherlands, 2010

Betonart, 25, Concrete and Architecture, TCMB, Turkey, 2010

Concept, 128, CA Press, South Korea, 2009




Cheungvogl on the social relevance of physical space.

Judy Cheung and Christoph Vogl of Hong Kong-based firm Cheungvogl take ‘social relevance’ as a guiding principle in their design of physical retail. Their approach is the product of a sensitivity to dialectical materialism and technological futurism. For physical spaces to retain their relevance in a world where the functions they host are increasingly supplanted by digital media, design must be viewed as a means of actively communicating with its users rather than as a static container or scaffolding. It must become more fluid in its adaptability to different contexts. Cheung and Vogl elaborate on these ideas in a conversation about how they see future projects and the field as a whole: 

Frame, 116, 20th Anniversary Edition - 20 Designers and brands that define our tomorrow, Frame Publishers, Netherlands, May/June 2017

Evan Jehl, Frameweb, January 2018



"As architects we have the possibility to create change, rather than to only have our opinion or talk about it." 

"Cheungvogl is based in Hong Kong, with satellite offices in Mainland China and Germany, and has an international approach to design. But there is something that links the work across settings and scales. "The common thread is the way we look at architecture as a framework for life to happen, similar to a stage set that provides the audience with an open interpretation for the play itself. Architecture only begins as it starts to evolve, transform and inspire people and its communities around it," says Vogl.

The office has tackled everything from small-scale residential work to large institutional projects, but in Hong Kong the designers are perhaps known best for their retail environments for Australian natural-cosmetics company Aesop. Vogl believes that even a retail space can become an extension of public space. "Retail generally occupies the spaces around the most frequented public areas in our cities," says Vogl, "This omnipresence also means that retail holds a responsibility for contribution to quality of life in these public spaces. In these means, retail should not be exclusive, but open and inviting. The visit to a store should not make someone feel obliged to buy a product, but provide the opportunity to see, feel and touch."

Other notable retail work includes the Benetton flagship in Tehran, where Cheungvogl used a translucent wrapper to hint at the veils worn by Iranian women. "We investigate and analyse all aspects and facets of the brand's specific characteristics as a 'personality'," Vogl says. This helps to balance the aesthetic desires of the client with those of the architect. "With this understanding we like to show our clients new ways to communicate and engage with their customers to enhance the brand's identity. In successful retail design, architecture is more to be seen as a communication tool, where we enhance the brand's language with our own vocabulary."

In projects for institutional clients, particularly in the arts, Cheungvogl has enjoyed more freedom for tectonic expression. A recent concept for the exhibition venue Dubai 7 is a stripped modernist presence with traditionalism at its heart. Vogl explains that it makes "a strong reference to traditional Arabic architecture; the exhibition space is formed around an undulating vertical landscape that provides filtered light into the interior spaces as a reinterpretation of the organisation of traditional Arabic courtyard houses". Yet the building's concrete mass also uses contemporary solar technology for cooling.

Meanwhile the concrete structure of Shinjuku Gardens, a parking garage and gallery space in Tokyo, is masked by greenery. Vogl clarifies the aesthetic and functional logic of the decision: "Rather than simply leaving the facades open for natural ventilation to avoid the cost of mechanical ventilation, we introduced a living enclosure of grass. The green curtain does not only create a barrier between the parked cars and the outside, but the changing appearance throughout the seasons also enhances its neighbourhood with a green oasis amongst the dense urban context."

The generosity of the urban gesture is typical of the office's projects, all of which seek to use architecture as a tool for improving everyday life for the building's users as well as for neighbours and passersby. Vogl phrases it in terms of responsibility: "As architects we have the possibility to create change, rather than to only have our opinion or talk about it."

Cheungvogl has just completed a master plan in Chengdu, China and the office is currently working on other projects in China as well as Southeast Asia and Europe."

Cheungvogl: Setting the Stage, Jessica Niles DeHoff,  InDesignLive.Asia, March 2013 




“One common obstacle is the question whether to preserve or to recreate – or at least, how much to preserve. It is a question of material, historical and emotional value of the past and the existing.”, Cheungvogl

In 2008, Judy Cheung and Christoph Vogl founded cheungvogl, a multilingual and multicultural international design studio based in Hong Kong. Cheungvogl has participated in projects varying in scale in Europe, North America, Asia and the Middle East. Their architecture often encompasses multiple fields of design, ranging from urban scale through to details of interiors and products. Their studio is currently working on projects in Japan, China, Germany and North America. Judy Cheung and Christoph Vogl consistently redefine boundaries between architecture, art and design. Their projects not only experiment with architectural phenomenon, they often express certain sensitivity through reinterpretation of materiality. Their passionate engagement with “time” as an integral part of their palette forms a new typology within the limitless context of space and experiences. Quality is not measured by seeing; it is the feeling of comfort that one remembers. The simultaneous engagement between architecture, art and culture is their passion and commitment. "

REmodeling, Damdi Architecture Publishing Co., Ltd, South Korea, 2011



Top Ten: White Out

"[Tadao] Ando's lineage continues with other Japanese architects embracing the ideals of their elder, developing buildings that showcase simplified forms void of material differentiation. Japanese based architects, such as recent Pritzker Prize winning SANAA, have been able to showcase the countries critical regionalism all over the world. Back home a new batch of young architects are following in Ando's footsteps, embracing the creation of white architecture within the borders of this Island Nation. Hong Kong based Cheungvogl have been making a splash across the pond with their designs for the KAT-Ohno urban cultural center and 2 Houses project both soon to be located in Tokyo."

Top Ten: White Out , Architizer, November 2010  



Designer Spotlight: Cheungvogl

"Cheungvogl is a creative partnership of two abstract thinkers in the architecture and design world. Judy Cheung hails from Hong Kong and has experience designing world-class buildings internationally. Her partner, Christoph Vogl, is from Cologne, Germany, and also has design and architectural experience that traverses many countries. Together, the two founded Cheungvogl in 2008. The pair believes in harmony found through the ambiguity of art and memory. What is truly a memory? Can memory be artful? And when does art blend seamlessly into our memories? These are the questions that drive these creative minds to build architectural wonders. Their style is spare and airy. They have designed a variety of landscape and architectural structures, including an outdoor ecosystem known as Shinjuku Gardens in Japan that is currently under construction. Utilizing space as part of the creative process, the designer duo has create something beautifully natural amidst a sea of skyscrapers and concrete. They have also designed a space-conscious house in New York that asks the question: "how do you inject NY into NY?" It focuses on secondary spaces - rooftops, gardens, balconies - and creates a new way of seeing space in a bustling, active city. The above pictured Umarmung chair updates the traditional idea of sitting on the floor in Japan, creating a soft pocket around someone resting on the ground. The design team behind cheungvogl is a talented pair, and one to watch in the future of cutting-edge architectural innovation. "

Designer Spotlight: Cheungvogl , Padstyle, October 2010







If you want to contact us, please send an email to the following address:


10 Workshop 1
The Bedford
91 - 93 Bedford Road
Hong Kong

By appointment only.

Tel. +852 2381 4108








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