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Cheungvogl Architects Hong Kong Aesop Design Guideline

Aesop, Modular System and Design Guideline, Asia-Pacific Region
Year: 2013-

Cheungvogl created the award winning and widely recognized installation for Aesop at I.T Hysan One in Hong Kong to re-introduce the brand to the local market as a precursor to its expansion in the region. Subsequently, Cheungvogl created a cycle of concept case studies for the renowned brand, in which installations, signature stores and concept stores across Asia and Europe have evolved.  Although each design is unique in its approach, materiality and character, the design rationale is consistently grounded in rigorous analysis of the brandís philosophy and customer engagements with the brandís sophisticated product range.


(Image above: Construction of the Aesop Signature Store, City Plaza, Hong Kong)  

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
Detail of the composition of soft and hard materials: Aesop, Lane Crawford, Canton Road, Hong Kong. 

 

In parallel, Cheungvogl was commissioned to formulate a Design Guideline for Aesop, Asia-Pacific Region to maintain a consistently strong presence with a set of coherent design language, aesthetic, materiality and architectural details that the brand uses to refine their future. The introduction of the guided creativity sees the brand growing in Asia and North America.

The Design Guidelines are strongly based on the studioís case studies, which explicitly focus on the integration, interaction and communication aspects between humans and objects. The spatial organizations, operational characters and material palettes within the spaces are all directly responding to the holistic design thinking and adaptation of specific requirements within each given contextual environment.  Across the case studies, the projects are inter-linked with the intention to strengthen the synergies between the architecture, the brand and the site context. The outcome of rationalization and simplification of the design thinking results in a series of timeless, functional and commercially successful spaces.

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
The signature tap design by Cheungvogl for the Aesop Concept Store, Hysan Place, Causeway Bay, Hong Kong.

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
The backside of the display of the Hysan Place Concept Store forms a movable archive, which houses the stock.

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
The backside of the archive display.

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline

Aesop Signature Store, Telford Plaza, Hong Kong

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
Aesop Signature Store, Telford Plaza, Hong Kong by Cheungvogl: The scale of product, display and space for exploration and interaction is each explored individually and composed in their togetherness to create coherency.  

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
The display is the result of exploration of the packaging, the visual composition and the relevance of product groups.

 

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
The materiality and its characteristic detailed execution creates an holistic experience, from the spatial experience down to the haptic sensation.  

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
Detail of the display.

 

 

Cheungvogl Architects Hong Kong Aesop Design Guideline
Display at the Aesop Signature Store, City Plaza, Hong Kong by Cheungvogl.

 

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