System and Design Guideline, Asia-Pacific Region
created the award winning and widely recognized installation for Aesop at
I.T Hysan One in Hong Kong to re-introduce the brand to the local market
as a precursor to its expansion in the region. Subsequently, Cheungvogl
created a cycle of concept case studies for the renowned brand, in which
installations, signature stores and concept stores across Asia and Europe
have evolved. Although each design is unique in its approach,
materiality and character, the design rationale is consistently grounded
in rigorous analysis of the brandís philosophy and customer engagements
with the brandís sophisticated product range.
parallel, Cheungvogl was commissioned to formulate a Design Guideline for
Aesop, Asia-Pacific Region to maintain a consistently strong presence with
a set of coherent design language, aesthetic, materiality and
architectural details that the brand uses to refine their future. The
introduction of the guided creativity sees the brand growing in Asia and
The Design Guidelines are strongly based on the studioís case studies, which explicitly focus on the integration, interaction and communication aspects between humans and objects. The spatial organizations, operational characters and material palettes within the spaces are all directly responding to the holistic design thinking and adaptation of specific requirements within each given contextual environment. Across the case studies, the projects are inter-linked with the intention to strengthen the synergies between the architecture, the brand and the site context. The outcome of rationalization and simplification of the design thinking results in a series of timeless, functional and commercially successful spaces.
Aesop Signature Store, Telford Plaza, Hong Kong
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