Concept Store, Hysan Place, Causeway Bay, Hong Kong
created a cycle of concept case studies for the renowned Australian
brand Aesop, in which eleven installations, signature stores and concept
stores across Asia and Europe have evolved. Although each design is
unique in its approach, materiality and character, the design rationale
is consistently grounded in rigorous analysis of the brandís
philosophy and customer engagements with the brandís sophisticated
Across the eleven case studies, the projects are inter-linked with the intention to strengthen the synergies between the architecture, the brand and the site context. The outcome of rationalization and simplification of the design thinking results in a series of timeless, functional and commercially successful spaces.
Aesop Concept store at Hysan Place, Hong Kong is situated in an L-shaped space with two curved walls marking the front and the back of the space. Given the site constrains; the design seeks every opportunity to maximize the store frontage while allowing visibility to penetrate deep into the store from the public space.
The archival storage wall becomes an animated element, which constantly transforms the dimensions of space, allowing the customers to get a glimpse of how the architecture is used to enhance the daily operational needs. With the transparent quality of the design details, it increases the depth of the space both in its physical and visual sense. Copper is selected to express not only for its quality of lightness, durability and flexibility, but also how copper is constantly transforming as a Ďliving materialí, which ages over time.
Front of the archival storage wall with movable storage units.
Backside of the storage wall.
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