I.T Hysan One, Hong Kong
Main Use: Retail
Site Area: 40 sqm
Bldg. Area: 40 sqm
GFA: 100 sqm
Cheungvogl created a cycle of concept case studies for the
renowned Australian brand Aesop, in which eleven installations,
signature stores and concept stores across Asia and Europe have evolved.
Although each design is unique in its approach, materiality and
character, the design rationale is consistently grounded in rigorous
analysis of the brand’s philosophy and customer engagements with the
brand’s sophisticated product range.
The case studies explicitly focus on the integration, interaction and
communication aspects between humans and objects. The spatial
organizations, operational characters and material palettes within the
spaces are all directly responding to the holistic design thinking and
adaptation of specific requirements within each given contextual
environment. Across the eleven case studies, the projects are
inter-linked with the intention to strengthen the synergies between the
architecture, the brand and the site context.
The outcome of rationalization and simplification of the design thinking
results in a series of timeless, functional and commercially successful
created an installation for Aesop in the I.T Hysan One flagship store in
Hong Kong that builds on the reputation for architecturally remarkable
Cheungvogl Architects have imbued the exhibition space with a similar
delicate luminosity. Breaking down the elements of ‘shelves’, eight
hundred resin boxes are arranged atop steel rods of varying lengths,
creating the sense that each box is ascending at its own pace, as if
being drawn upward by an invisible thread. Some boxes hold Aesop
formulations while others are designed to reward visitors' curiosity
through unexpected sound, scent and touch.
At the end of its two-week tenure the Aesop installation will be
deconstructed and re-formed as a permanent retail space.
permanent installation of Cheungvogl’s former temporary installation
at I.T, Hysan One settles in the probably most minimalistic way as the
products are categorized in resin boxes, which lose their materiality in
the surrounding light, leaving the products almost invisibly grouped and
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