Installation, I.T Hysan One, Hong Kong
Dezeen Top 10 Aesop store designs: Cheungvogl, Aesop I.T Hysan One, Hong Kong claims top spot in this exclusive selection to mark the opening of the 100th boutique of the brand in 2014.
Design Gold Award 2013 - 2014, Interior Space and Exhibition Design:
Aesop I.T Installation, Hong Kong
"Jacqueline Tsang, Hong Kong Tatler
The case studies explicitly focus on the integration, interaction and
communication aspects between humans and objects. The spatial
organizations, operational characters and material palettes within the
spaces are all directly responding to the holistic design thinking and
adaptation of specific requirements within each given contextual
environment. Across the eleven case studies, the projects are
inter-linked with the intention to strengthen the synergies between the
architecture, the brand and the site context.
Cheungvogl created an installation for Aesop in the I.T Hysan One flagship store in Hong Kong that builds on the reputation for architecturally remarkable spaces.
Cheungvogl Architects have imbued the exhibition space with a similar
delicate luminosity. Breaking down the elements of ‘shelves’, eight
hundred resin boxes are arranged atop steel rods of varying lengths,
creating the sense that each box is ascending at its own pace, as if
being drawn upward by an invisible thread. Some boxes hold Aesop
formulations while others are designed to reward visitors' curiosity
through unexpected sound, scent and touch.
The permanent installation of Cheungvogl’s former temporary installation at I.T, Hysan One settles in the probably most minimalistic way as the products are categorized in resin boxes, which lose their materiality in the surrounding light, leaving the products almost invisibly grouped and sorted.
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