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Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

Aesop, Lane Crawford, Canton Road, Hong Kong
Year: 2011
Main Use: Retail
Site Area: 30 sqm
Bldg. Area: 30 sqm
GFA: 30 sqm
Storeys: 1

Design for Asia DFA Awards 2012 Merit Award:  Aesop, Lane Crawford, Canton Road, Hong Kong

Design for Asia DFA Awards,  HKTDC Inno Design Tech (IDT) Expo, Hong Kong, 2012

Cheungvogl created a cycle of concept case studies for the renowned Australian brand Aesop, in which eleven installations, signature stores and concept stores across Asia and Europe have evolved.  Although each design is unique in its approach, materiality and character, the design rationale is consistently grounded in rigorous analysis of the brandís philosophy and customer engagements with the brandís sophisticated product range.

The case studies explicitly focus on the integration, interaction and communication aspects between humans and objects. The spatial organizations, operational characters and material palettes within the spaces are all directly responding to the holistic design thinking and adaptation of specific requirements within each given contextual environment.  Across the eleven case studies, the projects are inter-linked with the intention to strengthen the synergies between the architecture, the brand and the site context. The outcome of rationalization and simplification of the design thinking results in a series of timeless, functional and commercially successful spaces.

 

 

 

 

  Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton RoadMaterial Time.

Constructed from old boat timber from China, executed in simple and refined details, the material of the architecture represents time in a way as though it could be extended, traced back, recorded and remembered. Not one inch of the texture mimics the other, the fluidity of marks read like fingerprints created by nature. No two wood pieces are the same. The planks, left in their original state, are made into two floating cabinets. Naturally occurring holes in the wood become the drawer handles. 

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

The physical dimension of the architecture is measured, calculated and timed, so as to allow one to experience movement - slow movement. The design tests the limits of maximizing its mass; maximizing the time it takes to walk around the edges of the architecture and idealizing the notion of slowness becomes an obvious antithesis to its fast pace environment.

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

The natural decay of the installation is made more prominent by its modern, clean and controlled surroundings. The architecture is set out to challenge how material could be used to document time, slow down the process of every movement and create precious moments of quality and memories.

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

 

 

 

Cheungvogl Architects Hong Kong Aesop Lane Crawford Canton Road

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Contact: info@cheungvogl.com