Mitsukoshi, A11, Taiwan
created a cycle of concept case studies for the renowned Australian
brand Aesop, in which eleven installations, signature stores and concept
stores across Asia and Europe have evolved. Although each design
is unique in its approach, materiality and character, the design
rationale is consistently grounded in rigorous analysis of the brand’s
philosophy and customer engagements with the brand’s sophisticated
case studies explicitly focus on the integration, interaction and
communication aspects between humans and objects. The spatial
organizations, operational characters and material palettes within the
spaces are all directly responding to the holistic design thinking and
adaptation of specific requirements within each given contextual
environment. Across the eleven case studies, the projects are
inter-linked with the intention to strengthen the synergies between the
architecture, the brand and the site context.
Cheungvogl was commissioned to formulate a design language for a ‘Core Design System’ to be installed at Aesop LAB, Lane Crawford, Queensway Plaza, Hong Kong. This design system will work as a guideline for Aesop to inform and rationalize key modules that can be utilized and implemented in other similar contextual environments across Asia.
Mitsukoshi, Tian Mu, Taiwan
timeless material palette composes of black milled steel, oak ply
timber, laboratory taps and industrial stools, which can be easily
adapted across all the modular concept stores. Seemingly as a family,
the stores retain their individual distinct cultural values of its
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