Selfridges, London, United Kingdom
Surface Design Awards 2014 Finalist: Aesop, Selfridges, London, UK
created a cycle of concept case studies for the renowned Australian
brand Aesop, in which eleven installations, signature stores and concept
stores across Asia and Europe have evolved. Although each design
is unique in its approach, materiality and character, the design
rationale is consistently grounded in rigorous analysis of the brandís
philosophy and customer engagements with the brandís sophisticated
case studies explicitly focus on the integration, interaction and
communication aspects between humans and objects. The spatial
organizations, operational characters and material palettes within the
spaces are all directly responding to the holistic design thinking and
adaptation of specific requirements within each given contextual
environment. Across the eleven case studies, the projects are
inter-linked with the intention to strengthen the synergies between the
architecture, the brand and the site context.
Aesop Selfridges, London is designed to merge the operational and
practical merits of a workbench with generous spacing for consultancy,
encounter and communication. The design consists of an elongated timber
counter with varying heights for product presentation, storage and
points of sales systems. Adjacent to the presentation counter is a 4.5
meter long steel sink installation, which provides ample space for the
customers to test and engage with the products at the consultation area.
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